Zyrtec
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Project: Zyrtec
Medium: Digital, interactive, banners, emails, social media, broadcast, event and traditional.
Challenge: To develop a master brand and campaign strategy for Johnson & Johnson’s allergy medicine Zyrtec.
Approach: Working with JWT New York, we developed a strategy and campaign manifesto that truly built on the emotional connection. The brand strategy communicated a new, caring and understanding perspective to Zyrtec’s consumers. The concept - “Air is for everyone” celebrates air and that everyone now can enjoy it, thanks to Zyrtec. People with allergies many times feel scared about air and all the things it brings with it. However, Zyrtec changed that. Now, people with allergies can enjoy the air everywhere and anytime, just like anybody else.
Impact: With outdoor events, artwork that interacted with the wind and an online environment that focused more on air itself, the campaign created a feeling closely associated to a social movement for the environment. Great.