Nestlé
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Project: Nestlé Crunch Crisp
Medium: Digital, interactive, banners, emails, broadcast, event and traditional.
Challenge: To prepare a product launch and design an interactive campaign for Nestlé’s new product Crunch Crisp with a timeline of 4 weeks.
Approach: We were brought into the project after two rounds of reviews. The client was unhappy with the concept and the design. Together with Ogilvy New York we designed and developed a campaign around “Put a little play in your day”. The campaign focused on the small moments in every person’s daily life. Hit a swing in the playground, walk barefoot in the grass or just take the afternoon break you deserve. Simply enjoy life a little more with a Crunch Crisp in your hand.
Impact: With more than 2,000 bars given away everyday for 3 weeks, an overheated server and a very happy client, we pulled off designing, developing and exceeding our client’s expectations in just 4 weeks. The campaign hit full circle when we were strolling in Central Park and were given samples of the product. Sweet.