DuPont
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Project: DuPont Surfaces
Medium: Digital, interactive.
Challenge: To change and create an experience that naturally displayed DuPont’s enthusiasm for innovation and creativity online for the Surfaces product line.
Approach: Working with Ogilvy New York, we created an interactive design and re-positioning of DuPont’s Surfaces products and materials. By showcasing a range of artists and how they use and create their own art, furniture and objects out of Surfaces, we brought the products and materials to life.
Impact: Showcasing the products and material in a more innovative and creative environment proved to be right to spark inspiration. The site made it clear to consumers of the possibilities with Surfaces, which resulted in more interest of the products and materials from architects, industrials designers and consumers. This also shifted the consumer’s perspective on how they can use Surfaces for more than just simple countertops.