Cisco
………..
……………………………..
Project: The next big thing
Medium: Digital, interactive, mobile, broadcast, social media, banners, emails and traditional.
Challenge: To develop a brand campaign for Cisco that plays well with “Welcome to the human network” and focus on small businesses.
Approach: Together with Ogilvy New York and Los Angeles we created ”The next big thing”, a campaign that put the focus on the increasing number of small businesses. Everything is possible, you just need a little help sometimes to take your business to the next level. You need a lot of dedication, a great idea, luck and some help. Cisco is the help. With 99% of all businesses in the United States being small businesses, we set off to create an environment where SMB’s could find information, create information, use tools and share tips. Run by Cisco. Driven by people.
Impact: The next big thing competion got more than 20,000 votes in its first week.