Chorion
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Project: Revitalization and launch of Mr. Men and Little Miss
Challenge: Chorion acquired the rights to the Mr. Men and Little Miss brand and planned a re-imagination of these classic books by Roger Hargreaves. A well-known brand with a strong British heritage would now be transformed to a contemporary property (TV, Merchandising, Website) in both the U.S. and England, seeking strong resonance with kids today while staying true to its core brand elements.
Approach: A two-phase qualitative study was conducted in both the U.S. and England. Parents and kids started with in-home viewing sessions followed by drawing and writing exercises. Next, viewers were invited to mini-groups where parallel sessions with parents and kids were conducted. Creative and projective exercises such as story-telling, play and character sorting in conjunction with group conversations were employed.
Impact: A presentation and workshop offered inspiration and guiding tools for creating future episodes. A broader perspective on kids’ psychology and their relationship to humor was brought in to guide character development and sketches so they could tap into kids developmental stages appropriately.