With more than a decade of international experience we have shaped our sensibility for cultures and aesthetics. We now continue this journey
through Wikman & Friends.
branding & design
Mattias started his career as an urban artist in the 80’s, where he was part of Stockholm’s graffiti scene. With the years, his passion for visual communication developed into a professional career as a Creative Director.
Known for his multidisciplinary experience as an Creative Artist and Creative Director, Mattias guides clients and brands through the process of design thinking in order to create clear and cohesive design solutions.
Mattias brings more than 15 years of global creative experience with 8 years from New York working with top brand, design and advertising agencies including JWT, Ogilvy, Grey, AKQA, Morgan Stanley and IBM Consulting & Innovation, where he worked with clients such as Johnson & Johnson, DuPont, Sprint, Cisco, Coca Cola, Glaxo Smith Kline, Adobe, Xerox , BMW, GE, MTV, New York Times, Panasonic to name a few.
Mattias holds a B.A. i Visual Communication & Public Relations.
research & strategy
Sohna Wikman has 7 years of experience as a consumer researcher and brand strategist. Her most recent role was with a brand research and consulting firm in New York City, where she spent 5 years working with clients such as MTV, VH1, Nickelodeon, BBC, Kellogg’s, Time Inc, Gaiam, and Morgans Hotel Group. Prior to that, she worked with media strategy at DDB Worldwide.
Sohna unveils business opportunities for her clients by creating an intimate understanding of how their brands fit into consumers’ lifestyles and identities. Fluent in both qualitative and quantitative methods, her strength lies in crafting custom research solutions that are focused on solving the business challenge at hand.
Sohna holds an M.A. in Social Psychology from New York University and a B.A. in Business Administration
and Marketing from Hawaii Pacific University.
A mix of consultants
With a great global network of inspiring people and consultants we adjust our teams based on the project needs. With an interesting mix of Art Directors, Researchers, Interaction Designers, Photographers, Directors, Brand Consultants, Ethnographers to name a few, we always bring people with a curious mind to the table. Our friends can be found in places such as Stockholm, London, Tokyo, New York, San Francisco and other places across the globe.