With more than a decade of international experience we have shaped our sensibility for cultures and aesthetics. We now continue this journey
through Wikman & Friends.

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Mattias Wikman

branding & design

Mattias started his career as an urban artist in the 80’s, where he was part of Stockholm’s graffiti scene. With the years, his passion for visual communication developed into a professional career where he worked as a creative artist both in Sweden and the United States. Mattias most recent role was as the founder and creative director for Wikman + Associates, a design consultancy in New York.

Known for his multidisciplinary experience and expertise as a creative and manager, Mattias guides clients and brands through the process of design thinking in order to create clear and cohesive design solutions.

Mattias brings 8 years of creative experience from top brand, design and advertising agencies in New York including JWT, Ogilvy, AKQA, Morgan Stanley and IBM Consulting, where he worked with clients such as Johnson & Johnson, DuPont, Sprint, Cisco, Coca Cola, Glaxo Smith Kline, Adobe, Xerox and BMW.

Mattias holds a B.A. i Visual Communication & Public Relations from Hawaii Pacific University.

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Sohna Wikman

research & strategy

Sohna Wikman has 7 years of experience as a consumer researcher and brand strategist. Her most recent role was with a brand research and consulting firm in New York City, where she spent 5 years working with clients such as MTV, VH1, Nickelodeon, BBC, Kellogg’s, Time Inc, Gaiam, and Morgans Hotel Group. Prior to that, she worked with media strategy at DDB Worldwide.

Sohna unveils business opportunities for her clients by creating an intimate understanding of how their brands fit into consumers’ lifestyles and identities. Fluent in both qualitative and quantitative methods, her strength lies in crafting custom research solutions that are focused on solving the business challenge at hand.

Sohna holds an M.A. in Social Psychology from New York University and a B.A. in Business Administration
and Marketing from Hawaii Pacific University.