Wikman & Friends. Building brands from a consumers perspective

Our approach strikes a balance between art and science, where deep
cultural insights and creativity is grounded in sound methods.

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Branding & Design

As multidisciplinary creatives, we understand the power of interactive, digital and traditional design and leverage it to help brands connect with their consumers. We believe that brands need to communicate a consistent promise through all their communication initiatives. We therefore take an holistic approach to any engagement whether it’s a digital presence online or an entire brand portfolio.

some of our services:

Brand strategy, brand development, identity innovation, integrated communication, interaction design, concept development, tonality exploration, brand storytelling and much more that touches on design thinking.

examples of solutions:

Brand platforms, identity programs, visual explorations, experience designs, interactive designs, interaction structures, digital designs, application designs, product designs and business solutions.

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Research & Strategy

Our research gets up close and personal with your consumers to understand not just what they say, but how they live their lives and why, because this intimate understanding is critical in illuminating the most essential purpose your brand can serve in their lives. To find the most conducive forum for dialogue, we custom design studies that are focused on solving your unique business question.

some of our services:

Target and positioning, consumer segmentations, programming development, product development, concept testing, authority studies.

examples of our solutions:

Ethnographies, friendship & family sessions, focus groups, in-depth interviews, on the street intercepts, interactive surveys, online & phone surveys