Welcome to a little splendid place called Wikman & Friends. We are a design & research firm with a passion for uncovering and transforming deep consumer insights into meaningful brand experiences and creative design solutions. We immerse ourselves in consumers’ lives to understand how your brand can thrive in their culture.
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Viaplay iPhone + iPad Launch
Just launched, the new Viaplay iOS applications for iPhone and iPad are out. Simplistic design with great focus on content and user experience, these babies have a great chance at creating a new standard. view them here…
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An Update + Vimeo Awards
We have been busy traveling the world doing research for a large Swedish company while doing another 4 projects + a startup. An update will come soon. In the meantime, take a look at the winners of the Vimeo Awards.., especially the winner. view them here…
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We All Want To Be Young
It’s Attractive, Sexy and Healthy to be young. Generation Y is the inspiration source to younger and older people. They are on the top of the influence pyramid. We just love this short and how it captures the passion and rebel side of life. take a look here…
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Global consumer intimacy
As brands create a presence across multiple channels and markets, how do they ensure quality and remain in close touch with their customers? I just experienced a great example that definitely cemented me as both a loyal customer and, as evidenced in this note – a vocal advocate. read more…
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The power of brand advocates
Today something interesting happened on the subway. A school kid came to sell mayflowers, and was met with limited interest. However, then one woman looked up and said - “Oh how pretty they are, I would really like to buy one.” read more…
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