Welcome to a little splendid place called Wikman & Friends. We are a design & research firm with a passion for uncovering and transforming deep consumer insights into meaningful brand experiences and creative design solutions. We immerse ourselves in consumers’ lives to understand how your brand can thrive in their culture.
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Global consumer intimacy
As brands create a presence across multiple channels and markets, how do they ensure quality and remain in close touch with their customers? I just experienced a great example that definitely cemented me as both a loyal customer and, as evidenced in this note – a vocal advocate. read more…
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The power of brand advocates
Today something interesting happened on the subway. A school kid came to sell mayflowers, and was met with limited interest. However, then one woman looked up and said - “Oh how pretty they are, I would really like to buy one.” read more…
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